Webinar Run of Show · v1.0

myDW Dealer
Onboarding Webinar

A complete 30-minute run-of-show for live or recorded delivery. Covers portal navigation, subscription key workflow, and how to sell managed services to end customers. Ready to present as-is or hand to another presenter.
Audience
Newly Provisioned CPP Dealers
Duration
30 Minutes + 5 Min Q&A
Format
Live Webinar or Recorded Video
Slides
12 Slides Total
Delivery Options

Live, Recorded, or Both

This webinar is designed to work in any delivery format. The talking points and script lines apply equally to all three. Recorded delivery is recommended as the higher-leverage option — one session serves every future dealer indefinitely.

Option A
Live Webinar (Recurring)
Monthly or bi-monthly session. Real-time Q&A. Best for relationship building and surfacing common blockers.
Option B — Recommended
Recorded Video
Record once, deliver via Touch 2 email. Scales to every new dealer without additional time. Update when platforms change.
Option C
Both
Record the first live session and use the recording going forward. Add a live session quarterly for active Q&A.

Suggested tools for recording: Zoom, Loom, or Microsoft Teams. The recording can be hosted on the DW University page or linked directly from the Touch 2 email.

Master Timeline

30-Minute Run at a Glance

0:00
Intro & Context
3:00
Platform Tour
13:00
Key Workflow
21:00
Selling to Customers
27:00
Wrap + Q&A
Presenter Note Segments 2 and 3 (Platform Tour and Key Workflow) are the highest-value sections for dealers who've never logged into the platform. Don't rush them to get to the sales content — a dealer who understands their own portal is a dealer who can sell confidently.
1
Introduction & Context
0:00 – 3:00 · 3 min
S1
0:00
Title Slide — Welcome
Set the room. Establish who this is for and what they'll leave with.
  • Welcome and quick intro — who you are, your role in Cloud Services, why you're running this.
  • Confirm the audience: this is for dealers who have just been provisioned on myDW and/or Spectrum Enterprise.
  • What we're covering in 30 minutes: how to navigate your portal, how subscription keys actually work, and how to have the conversation with your customers.
  • Housekeeping: questions at the end, recording link will be shared after.
You're set up on the platform — this session is about making sure you know exactly what to do with it. By the time we're done you should be able to log in, add a customer, assign keys, and know how to bring it up on your next job site.
Slide Content
myDW logo + DW branding · Presenter name and title · "What you'll know after today" — 3 bullet points matching the 3 main segments
S2
1:30
What myDW Actually Is — One Slide
Ground everyone in the same understanding before going into the platform. Don't assume they've read the marketing.
  • myDW is a cloud-based health monitoring and management platform for DW surveillance systems.
  • Your customers get proactive alerts when something breaks — before they notice footage is missing.
  • You manage all your customers from a single dashboard. You're the dealer layer between DW and the end user.
  • No software to install. Browser-based. Works on any device.
The short version: most security systems fail silently. A camera drops off the network at midnight and nobody finds out for three weeks. myDW sends an alert at midnight. That's the whole product. Everything else is features on top of that.
Slide Content
Simple 3-tier diagram: DW → Dealer (CP Portal) → End Customer · 4 key capability icons: Health Monitoring, Alerts, Video Sharing, Multi-Site Dashboard
2
Platform Tour — Your CP Portal
3:00 – 13:00 · 10 min
S3
3:00
Logging In & Your Dashboard Overview
First login orientation. Remove the "where do I even start" paralysis.
  • Log in at mydw.cloud/login using the credentials from your invitation email.
  • Your CP Organization Number is [CP_ORG_NUMBER] — this is your account identifier for everything.
  • Walk through the main dashboard: your organization summary, system health overview, active alerts panel.
  • The left nav is your primary tool: Organizations, Devices, Users, Reports, Alerts.
Live Demo — Screen Share This Section Log into a demo org before the session and screen share from this point through Slide 6. Seeing the actual platform eliminates confusion that screenshots cannot.
Slide Content
Screenshot of the myDW dashboard with callout labels on each navigation element · CP Org Number highlighted
S4
5:30
Adding a Customer Organization
The single most important action a dealer takes. Make it feel simple.
  • Each end customer is a sub-organization under your CP org. They can't see each other — their data is fully isolated.
  • To add a customer: from the portal, navigate to Login → Organization List → EU Org and enter the customer's business name, address, and primary contact. The customer receives an invitation email to set up their access.
  • Once created, the customer org gets its own organization ID. This is what ties subscription keys to that site.
  • You can manage everything from your dashboard — the customer never needs to interact with the portal unless you want them to.
Think of your CP portal as a master account. Every customer you add is their own room in your building — they can't see each other, you can see all of them, and you control who has access to what.
Slide Content
Step-by-step screenshot walkthrough: Organizations menu → Add New → form fields → confirmation screen
S5
8:00
Health Monitoring — What Your Customer Sees
Show dealers the end-customer experience so they can speak to it confidently.
  • The dashboard opens to the Map tab by default — walk through this first. Every registered recorder is automatically plotted on the map by the location entered during setup. Multi-site customers see their entire footprint at a glance the moment they log in.
  • The dashboard opens to the Map tab by default — every registered recorder auto-plots by the location entered during setup. Walk through the map first: fastest way to orient a customer to their full system at a glance. Multi-site customers see immediate value here.
  • Walk through the health dashboard: camera status, recording status, HDD health, connectivity.
  • Show what an alert looks like — the notification, the detail, what action it prompts.
  • Camera View Verification (CVV): flags scene changes, obstructions, lighting changes. Not just "is it online" but "is it seeing what it should."
  • Reports: show the health report view — this is what customers use for insurance documentation and compliance audits.
Presenter Note Dealers who have personally seen an alert fire — even in a demo environment — sell the product with noticeably more confidence. If time allows, trigger a test alert during this section.
Slide Content
Map tab view with auto-plotted site locations · Screenshot of health dashboard with sample alert highlighted · CVV camera thumbnail example · Health report sample export
S6
10:30
Video Sharing & User Management
Cover the two features customers ask about most after health monitoring.
  • Video Share: select a clip → generate a secure cloud link → send via email. Recipient doesn't need an account. Link can be set to expire.
  • No USB drives, no email attachments, no virus risk from external devices touching the recorder.
  • User Management: you control who on the customer's team has access, at what level. Easy to add, remove, or modify — no IT involvement.
  • 2FA is enforced on all accounts — this is a selling point for regulated industries and anyone who's had a cybersecurity audit.
Slide Content
Video Share workflow: select clip → cloud link → recipient view · User management screen showing role levels
3
Subscription Key Workflow
13:00 – 21:00 · 8 min
S7
13:00
How Subscription Keys Work
Establish the model clearly before getting into process. Confusion here creates support calls later.
  • Keys are priced at $3 per camera per month MSRP. Your distributor pricing will vary — talk to your sales rep about margins.
  • Available in 12-month or 36-month terms. 36-month locks in the rate and tends to be better value for established customer sites.
  • Keys are channel-count based and fully flexible — you can mix and match any combination to hit the exact camera count at a site. A 67-camera site gets the exact keys it needs, not the nearest tier above.
  • Keys are purchased through your normal DW distribution channel — same process as ordering hardware. Nothing new to learn.
If you've ever had to buy a 64-channel license for a 50-camera site because there was no smaller option — that's not how this works. You build the exact count you need out of whatever key sizes make sense. No waste, no overpaying.
Slide Content
Pricing callout: $3 / camera / month · Key size options displayed as chips (1-ch, 8-ch, 16-ch, 32-ch, 48-ch) · Bundling example: 48 + 16 + 3×1 = 67 cameras exact
S8
16:00
Assigning Keys to a Customer Site
The mechanical how-to. Step-by-step so there's no uncertainty after the session.
  • Once you have the key from distribution: from within your CP organization, navigate to the Subscription tab at the top level.
  • Your end-user organizations are listed. To the right of each organization name is a blue "Activate Key" button — click it for the customer site you want to activate.
  • Enter the key code and confirm. The subscription clock starts at this moment and the customer's devices will begin appearing in the health dashboard.
  • Renewal: you'll see renewal windows in your dashboard as keys approach expiration. Proactive renewal is your responsibility as the managing dealer.
Important Key activation starts the billing clock. Make sure the customer site is physically ready and devices are connected before activating. If you need time to complete the install, hold the key at distribution until the site is live.
Slide Content
Screenshot: CP org → Subscription tab → EU org list → blue "Activate Key" button highlighted · Renewal indicator example in dashboard
S9
18:30
The Revenue Picture for Your Business
Make the business case land. Give dealers a reason to start immediately rather than "getting to it eventually."
  • Once a customer is on a subscription, renewals are predictable. You know the site, you know the key count, you know the timeline.
  • A 16-camera site at $3/month is $576/year. That customer renews every year without another installation job.
  • 25 customers at an average of 16 cameras = $14,400 in annual recurring revenue that doesn't require a service truck.
  • The 36-month term compounds this: lock in a customer for 3 years and you've front-loaded a multi-year revenue relationship from a single conversation.
Every customer you already have is a potential subscription. You've done the hard part — you installed the system. This is the part where you get paid to keep it healthy.
Slide Content
Fleet revenue table: 5 / 10 / 25 / 50 customers → annual recurring revenue · 36-month vs 12-month comparison callout
4
Selling myDW to Your Customers
21:00 – 27:00 · 6 min
S10
21:00
The Conversation That Works
Give dealers the exact words. Remove the friction of figuring out how to bring it up.
  • You don't need a formal sales pitch. One question opens the door: "Do you have any way of knowing right now if all your cameras are actually recording?"
  • Most customers will say no, or that they assume someone would tell them. That's your opening — because nobody tells them.
  • Follow with: "There's a service that monitors that 24/7 and sends you an alert the moment something breaks. It's $3 per camera per month. On your system, that's [do the math for them]."
  • Best-fit customers: multi-location retail, property management, schools, warehouses. Anyone with multiple sites or no dedicated IT person watching their system.
Slide Content
The opener question in large type · Best-fit customer icons: retail, property mgmt, schools, warehouses · "$3/camera/month" pricing callout
S11
23:30
Handling Pushback & Demo Keys
Arm dealers for the objections they'll actually hear. Cover the demo key path.
  • "We already check manually" — manual checks catch what's wrong right now. myDW catches what went wrong at 2am.
  • "$3 per camera adds up" — on 16 cameras it's $48 a month. One missed incident costs more in time, liability, or replacement footage requests.
  • "We don't need it" — that's what every customer says until they pull footage and it's not there.
  • Demo keys: if a customer wants to see it before committing, contact your DW sales rep and request a demo key. We accommodate these on request. Walking a customer through a live demo closes the hesitant ones.
A demo key costs you nothing and it closes the customers who are on the fence. If they can see their own cameras on the dashboard, the conversation is over.
Slide Content
3 objection/response pairs in clean layout · Demo key CTA: "Ask your DW sales rep" with contact pathway
5
Wrap-Up & Q&A
27:00 – 32:00 · 5 min
S12
27:00
Summary & Next Steps
Close clean. Give them three actions to take before the end of the week.
  • Recap in three lines: you know how the portal works, you know how keys are purchased and assigned, you know how to bring it up with a customer.
  • Three things to do this week: (1) Log into your portal and confirm access. (2) Think of one existing customer who fits the profile. (3) Have the conversation on your next site visit.
  • Resources: this recording will be sent to you after the session. Your dealer enablement kit is attached to the email you received when you were provisioned.
  • If you get stuck: reach out to your DW Cloud Services contact or technical support at support.digital-watchdog.com.
You don't need to start with 20 customers. Start with one. Get comfortable with the portal, get comfortable with the conversation, and the rest follows.
Slide Content
3 action items in bold · Contact info: Cloud Services email + support URL · QR code or short URL to the recording (add after session)
Q&A — What to Listen For Common questions dealers ask are gold for your FAQ library and Ideas Platform proposals. Log any question that gets asked more than once — those are your education gaps speaking. Keep a running note during every session.
Production Checklist

Before, During & After

Before the Session

During the Session

After the Session

Session Specifications

Recommended Setup

Duration
30 min presentation + 5 min Q&A. Hard stop at 35 min. Respect dealer time.
Platform
Zoom, Teams, or Loom (for recorded-only). Loom recommended for async delivery.
Frequency (Live)
Monthly or bi-monthly. Align with onboarding volume — if fewer than 5 new dealers, defer to recording.
Slide Deck
12 slides. PowerPoint or Google Slides. Keep it clean — the live platform demo carries more weight than slide design.
Recording Hosting
DW University page or private YouTube/Vimeo link. Include in Touch 2 email and dealer enablement kit.
Attendee Tracking
Log attendance in Salesforce on the dealer's Opportunity record. Attendance is a meaningful engagement signal.