MSP Dealer Welcome
Email Sequence

Hi [CONTACT_FIRST_NAME], You're set up. Here's what you need to get started. Your Organization Details ───────────────────────────────────────── [IF MYDW PROVISIONED] Platform: myDW Org Number: [CP_ORG_NUMBER_MYDW] Login: mydw.cloud/login [IF SPECTRUM ENTERPRISE PROVISIONED] Platform: DW Spectrum Enterprise Org Number: [CP_ORG_NUMBER_SPECTRUM] Login: https://dwspectrum.digital-watchdog.com/ ───────────────────────────────────────── Your primary contact on the account will receive a separate invitation email from the platform to set up login credentials. If it doesn't show up within a few minutes, check the spam folder. A few things worth knowing upfront: — Your org number is how we track your account. Keep it handy when you contact support. — You manage your end customers as sub-organizations under your CP org. Each customer gets their own isolated environment. — Subscription keys run 12 or 36 months. Your sales rep can walk you through pricing when you're ready to quote a job. — If you want to show a customer what the platform looks like before they buy, reach out to your DW sales rep and request a demo key. We're happy to set that up. Any questions, reply here or reach me directly. [YOUR_NAME] DW Cloud Services [YOUR_DIRECT_EMAIL]

Hi [CONTACT_FIRST_NAME], Checking in — hope the login went smoothly. If you ran into anything, let me know and I'll sort it out. Wanted to give you a quick rundown on how the subscription model works so there are no surprises when you start quoting jobs. How Subscription Keys Work ───────────────────────────────────────── Keys are sold in 12-month or 36-month durations. You purchase keys through your normal DW distribution channel — same process as ordering hardware. The keys are then assigned to end-customer devices through your CP portal. Each end customer lives in their own sub-organization under your CP org number ([CP_ORG_NUMBER_MYDW / CP_ORG_NUMBER_SPECTRUM]). You manage all of them from a single dashboard. When a key expires, the customer's service lapses unless renewed. You'll be able to see renewal windows from your dashboard — we'll cover that more in the next note. ───────────────────────────────────────── The practical upside for your business: once a customer is on a subscription, renewals are predictable revenue. You know the job, you know the timeline, and you're the one managing it. That's a different conversation than selling a box. If you have questions about distribution pricing or want to talk through how to position this on a bid, your DW sales rep is the right call. Or reply here and I'll point you in the right direction. [YOUR_NAME] DW Cloud Services [YOUR_DIRECT_EMAIL]

Hi [CONTACT_FIRST_NAME], You're about a week in. By now you've got the lay of the land on the portal side. This one's about the customer conversation. The question we hear from dealers most often is: "How do I bring this up without it feeling like an upsell?" Here's the honest answer: most customers don't know their cameras can go offline without anyone noticing. They assume if the system was installed, it's working. myDW tells them — proactively — when it isn't. That's the conversation opener. What myDW Does for an End Customer ───────────────────────────────────────── — Monitors camera health 24/7 (connectivity, recording status, image quality, HDD) — Sends alerts when something goes wrong — before anyone notices footage is missing — Lets them share video clips securely via cloud link — no USB, no email attachments — Gives them a single dashboard for all their sites — No software to install. Browser-based. Works on any device. ───────────────────────────────────────── The customers this lands with most: retail, property management, schools, warehouses — anyone who has multiple locations or doesn't have an IT person watching their system. How to Demo It Before a Customer Commits ───────────────────────────────────────── Reach out to your DW sales rep and ask for a demo key. We provide them on request and they're a straightforward way to walk a customer through the platform on a real system before any money changes hands. ───────────────────────────────────────── If you want a quick walkthrough yourself before your first customer conversation, I'm happy to set up 20 minutes. Just say the word. [YOUR_NAME] DW Cloud Services [YOUR_DIRECT_EMAIL]

Hi [CONTACT_FIRST_NAME], It's been two weeks since we got [COMPANY_NAME] set up on [PLATFORMS_PROVISIONED]. Wanted to check in. If everything is running smoothly and you've already got customers on the platform — great. Nothing else needed from me. If you haven't had a chance to dig in yet, or you've run into a snag, I'd rather know now than have it sit. Here's where to go depending on what you need: ───────────────────────────────────────── Can't log in / access issue → DW Technical Support: support.digital-watchdog.com Questions about pricing or quoting a job → Your DW sales rep (or reply here and I'll connect you) Want a demo key for a customer → Contact your DW sales rep directly — we accommodate these on request Not sure how to add your first customer org → Reply here. I'll walk you through it in 10 minutes. Something else → Reply here. ───────────────────────────────────────── One thing I want to make clear: the managed services side of DW is growing, and we want dealers who are set up for it to actually use it. If there's a friction point — whether it's the platform, the pricing conversation, or just not knowing where to start — that's useful feedback and I want to hear it. [YOUR_NAME] DW Cloud Services [YOUR_DIRECT_EMAIL]